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HI! I'm Danielle (Dan for short).

Just a hard working girl chasing her dreams. Born and bred in Hamilton, New Zealand.


I established Sweeties by Dan in May 2018 as an outlet for me to release the creative energy I had built up whilst working full time in an insurance office. Fast forward nearly 3 years of passion, fun and incredibly hard work, I followed my dreams and turned Sweeties by Dan into my full time job in February 2021. I quickly outgrew my home kitchen, and moved into the beautiful new headquarters in King St in September 2021.


I am predominantly self taught, and always up for a challenge! I am a lover of textured buttercream, florals and all things pink! In my not so humble opinion, Banoffee cake trumps all flavours in the cake world!

That's all from me! Thanks for considering me as an option to create your sweet treats for your special celebrations! You are making my dreams come true!

Can't wait to meet you!

- Dan